Claudio B. Landsberg
Entrepreneurial Leader/Spirit | Transforming Industries and Driving Revenue Growth: Multisector Sales Executive | Strategic Visionary | Trilingual Leader | Best-Selling Author | C-Level Engagement Specialist | Turning Red Oceans into Blue | Sales 4.0 | Voice of the Customer (VoC)
Master the Sales Jungle: Become a Sales Tiger!
Transforming sales teams into a fierce pack of sales tigers! With a distinctive mix of expertise and mentorship, I unleash the roar in sales cultivation. Elevate your sales game to the untamed side, where potential evolves into performance, and everyone emerges as a sales tiger in the jungle. Empowering over 500 sales professionals and leading the way to unparalleled success wherever I go. This is the impact I bring.
"Selling is the sum of passion, dedication, method, intelligence, and focus.
And lastly, it's not about ME; it's about WE!"
Claudio B. Landsberg
Caindo Para Cima
Falling Up
Book
Member of the Brazilian Union of Writers
Soon, an extended version of "Falling Up" will be released in English and Portuguese, ready to unfold new stories and inspire new journeys.
Exactly a decade ago, I embarked on a journey that would shape my outlook on life and career, the writing of the book "Falling Up." What began as a personal narrative evolved into a reference point for many, a work that surpassed my initial expectations.
Writing, inherently, is a voyage of self-discovery. Revisiting my experiences, challenges, and triumphs over the years was a profound dive into my own history. Each word written felt like constructing a bridge between the past and present, stitching together the events that led me to where I am today.
BLUE OCEAN
Igniting a wave of transformation in over 3000 MBA students, I champion the concept of internal entrepreneurship, fostering a vision inspired by the methodology of the Blue Ocean. It's about seeing opportunities where others see challenges, creating a blue ocean instead of navigating a red sea. Join me in shaping unconventional success stories and exploring new horizons together.
Speaker & Educator
Join me on a 25-year odyssey in executive sales leadership across diverse industries, including real estate, technology, retail, and outsourcing services. My journey showcases adaptability, versatility, and a relentless pursuit of results, driving revenue growth in even the most challenging environments.
At the heart of my leadership is a focus on building and managing relationships with clients, partners, and stakeholders at the highest levels. I prioritize collaborative teamwork to optimize sales strategies and enhance overall business performance, leveraging fluency in English, Portuguese, and Spanish to navigate global markets.
With expertise in both B2B and B2C sales, I possess a deep understanding of the sales funnel, reporting to CEOs and engaging with C-Level executives to achieve Profit and Loss (P&L) goals. Strategic business planning is integral to my approach, as I develop and execute plans for new products and services aligned with organizational objectives.
My legacy is built on a proven track record of leading global accounts, optimizing sales funnels, and managing teams of over 500 sales professionals across multiple countries. Annual sales results, averaging millions of dollars individually and collectively, underscore my commitment to exceeding targets and driving revenue growth.
Average annual sales results, both individually (at the C-Level) and while leading teams, total: Cross-Selling - $40 million, Direct Sales - $65 million, New Business - $30 million. Additionally, 500 franchises, with an average value of $350,000 each.
Achievements
-
Business and Division Leadership: Pioneered and led the launch of new businesses and divisions, consistently transforming startups into sustainable successes. Spearheaded a new division at one of Brazil's largest technology companies: Linx. Transformed the sales department at the third-largest real estate developer in São Paulo, achieving a 200% sales growth in a 3-year management period.
-
Innovative Product Development: Conceptualized, developed, and successfully launched innovative products, combining strategic vision with practical implementation. Introduced groundbreaking offerings that gained market traction, including the concept of Loss Prevention Consulting in partnership with Deloitte. Market-launched the outsourcing of inventory services for Retail, setting a new standard in the Brazilian market.
-
Mindset Transformation: Orchestrated a paradigm shift among sales professionals, promoting a team-centric approach that elevated collective performance. Redefined the narrative of sales, combining method, focus, determination, and passion. Challenged the standard sales model, creating the MPD Sales University in the third-largest construction company in Brazil, transforming over 300 sales professionals to achieve record goals. Educated over 3000 MBA students at top Brazilian schools like FGV, USP, and IPOG.
-
Transformational Impact: Authored "Falling Up," a bestseller in Brazil's top 10 charts for six months, providing unprecedented insights into the business and sales world. Founded and successfully scaled two startups, securing investments totaling $200 million from prestigious funds.
-
Excellence in Sales Leadership: Led high-performing teams of over 200 sales professionals across five countries, achieving unprecedented success in revenue growth. As LATAM Director of the world's largest retail inventory outsourcing company, led the entire sales team to achieve outstanding results, including a 50% organic sales growth and a 200% increase in sales.
-
Strategic Initiatives and Culture Building: Implemented strategic initiatives, streamlined processes, and fostered a culture of excellence. Achieved remarkable success in real estate, overseeing the successful launch of 50 projects in three years, market expansions, and revenue growth.
-
International Leadership: Led the global expansion of companies, doubling revenues, and establishing a formidable presence in various countries, including Portugal, Chile, Mexico, and Panama. Demonstrated adaptability and cultural intelligence in diverse international business environments.
-
Educational Impact: Inspirational MBA speaker who transformed traditional entrepreneurship teachings, positively impacting the professional growth of more than 3000 students. Shared practical insights and real-world experiences to enhance students' understanding of business dynamics.
-
Strategic Decision-Making: Demonstrated strategic decision-making, learning from experiences, and emerging stronger from challenges. Successfully led businesses through critical junctures, contributing to overall organizational resilience.
-
Customer-Centric Leadership: Implemented Voice of Customer (VoC) programs to drive customer-centric decision-making across the organization. Led initiatives to gather, analyze, and act upon customer feedback, resulting in enhanced customer satisfaction and loyalty.
-
Sales Growth Through Customer Insights: Leveraged VoC data to identify customer needs, preferences, and pain points, leading to the development of targeted sales strategies. Achieved significant sales growth by aligning product offerings and sales approaches with customer expectations.
Send an email or connect on my LinkedIn
Why Me?
Innovative Business Building: At Linx, I initiated and led groundbreaking ventures, establishing businesses from scratch and introducing innovative services. Through hands-on leadership, I propelled a business unit to the top of sales charts, contributing significantly to Linx's successful IPO.
LATAM Leadership: Heading a robust team of 200+ sales professionals at RGIS, I navigated unique challenges in the dynamic Latin American market, achieving remarkable sales growth and fostering vital regional relationships. My leadership at RGIS transcended targets, redefining standards and exceeding expectations. At S3 (Sensormatic), I played a key role in expanding the brand into Chile, Portugal, and Panama, showcasing international leadership expertise.
Exemplary Adaptability: Entering the real estate arena at MPD without prior industry knowledge highlighted my exceptional adaptability. Leading a successful sales team, I oversaw the launch of over 50 projects, surpassing targets and proving my ability to adapt quickly for tangible results.
Versatility Across Markets: From real estate to retail technology, my journey reflects versatility, consistently demonstrating adaptability and achieving outstanding results.
Integrated Experiences: My narrative encompasses continuous learning, innovation, and inspiration. From writing "Falling Up" to educating over 3000 MBA students, I aim to catalyze transformations. "Falling Up" echoes lessons learned in corporate adversities, providing practical insights beyond successes.
Hands-On Leadership: I'm a leader who defines and executes strategies. My hands-on approach fosters a culture of effective execution, combining inspiring leadership with practical action to achieve ambitious goals.
Trilingual Communicator: Fluent in English, Spanish, and Portuguese, I bring valuable multilingual communication skills for effective relations and negotiations in diverse international contexts.
Startup Expertise and Fundraising: With a proven track record in founding and successfully selling startups, I offer valuable experience in navigating the startup landscape and negotiating successful deals with prestigious investment funds.
Academic Journey: Fueling success through a strategic blend of a Bachelor's in Business Administration from UFRJ (1992), a Bachelor’s in Marketing from Anhembi Morumbi University (2008), and a Master's in Sales (2010). A proven academic journey that laid the groundwork for transforming industries and driving revenue growth.
Blue Ocean Strategy: As a visionary leader, I've revolutionized industries by adeptly applying the Blue Ocean Strategy across diverse sectors, transforming competitive red oceans into expansive, uncontested market spaces.
Voice of Customer (VoC) expert: I guided strategic decision-making processes based on VoC insights, enabling the organization to stay agile and responsive to evolving customer demands. Informed key business decisions, such as market expansion initiatives and product development roadmaps, leading to improved business outcomes.
Send me an email or connect on my LinkedIn
Skills:
B2B/B2C Sales | Business Planning | Client Acquisition | Complex Sales Cycles | Cross-Selling | CRM | Decision-making | Direct Sales | Executive Leadership | Global Expansion | Go-to-Market Sales | Goal Achievement | Hands-on Approach | High Energy | KPIs | Lead Generation | Multisector Experience | Negotiation | Outsourcing | P&L Management | Problem Solving | Product Development | Proposal and RFP Expertise | Rapid Revenue Generation | Real Estate | Relationship Management | Results-Oriented | Salesforce | Sales Coaching | Sales Cycle | Strategic Vision | SaaS | Team Management | Value Selling | Voice of the Customer (VoC) | Customer Prospecting
Trailblazing executive with a knack for turning challenges into triumphs, crafting success stories from startups to established enterprises, and leading with an unwavering commitment to innovation and results.
